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GODZONE ANNOUNCES TECHNOLOGY PARTNERSHIP FOR LIVE TRACKING

Friday 24th October 2014

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Media Release from 100% PURE Racing, Queenstown, New Zealand
For immediate release 24.10.2014

GODZONE ANNOUNCES TECHNOLOGY PARTNERSHIP FOR LIVE TRACKING

New Zealand’s premier expedition adventure race is delighted to announce a partnership with leading industry technology company, YB Tracking, who will provide live website tracking of teams racing in the 2015 GODZone event in Wanaka next March.

GODZone has been at the forefront of technological developments for live tracking that allows adventure-racing teams to be constantly monitored via a GPS locator beacon system.  Race Director Warren Bates says a strong relationship has been developed with specialist tracking company, YB Tracking, and the new partnership brings significant benefits to the event.

“ We have used their devices exclusively in each GODZone chapter and now we are utilising the YB3 unit for all our pre-event reconnaissance work in the field and as our emergency device of choice.

The importance of bomb-proof live tracking from a safety and media perspective cannot be overestimated and without doubt the units developed by YB are the most technologically advanced available.”

The system provides vital safety back up with the ability to send emergency signals if required and also offers compelling viewing for tens of thousands of online viewers who can keep abreast of each teams progress as the adventure race unfolds over seven days.

Designed for the harsh realities of adventure racing the tracking units carried by each team are waterproof, reliable, and compact. Mr Bates says in challenging situations such as dense tree cover, ravines, and tough terrain, they will outperform all other competing products.

“ Over the past few years we’ve taken adventure racing forward with our innovative live coverage platform. Having YB as a partner is a truly exciting prospect as it will allow us to push ahead with new developments, helping us to showcase this amazing sport to the ever-growing online audience.”

Nick Farrell from YB Tracking says the company’s commitment to adventure racing has grown significantly through their relationship with GODZone.

“ GODZone, in our opinion, is one of the toughest, demanding races there is, and our YB3 trackers have to be able to cope with everything the competitors go through. Having helped with several rescues over the years, and provided the public with a means to track these athletes on the course, we’re proud to support GODZone and look forward to doing so for many more years to come. ”

Photo Caption: GODZone Race Director Warren Bates (bottom left holding unit) demonstrates to racers how the YB Tracking Unit works.

For more information on YB Tracking go to Http://www.ybtracking.com   For GODZone team entries go to <http://godzoneadventure.com or Facebook http://www.facebook.com/godzoneadventure

For more information please contact:

Media Liaison
Margo Berryman
Ph: 021 246 3342
margo@qt.co.nz
http://godzoneadventure.com

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