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Thursday 3rd November 2016

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Media Release from 100% PURE Racing
Queenstown, New Zealand
Thursday 3rd November 2016    For immediate release


Award winning Queenstown brewing company, Altitude Brewing, is creating a unique and original beer for GODZone competitors to experience at the 2017 event being held in Queenstown from 25th Feb – 3rd March.

The craft beer company has this week signed an exclusive three-year beer partnership with the premier New Zealand adventure event. Altitude Brewing directors Eliott Menzies and Eddie Gapper say they are stoked to be on board.

“ We are fully amped to partner with this legendary adventure racing event in our home town. All great adventures should finish with a beer and yarns with friends.”

GODZone CEO Warren Bates says having the innovative Queenstown Company supporting GODZone is fantastic for everyone involved.

“ We’re delighted to have Eliott and Eddie brewing a ‘one off’ beer for us. It will be a real incentive for teams knowing it is waiting for them at the end of the race.”

The ‘yet to be named’ exclusive beer will be crafted in the New Year by Altitude Brewing and GODZone fans and followers will be able to purchase the product before the adventure race kicks off.

“ We are going to open up the opportunity to name the beer to our tens of thousands of followers on Facebook and I am sure someone will capture the spirit and essence of the event with a catchy name or phrase to go on the label,” says Bates.

GODZone is the largest expedition adventure race in the world and is renown for taking teams on an exhilarating and spectacular journey lasting up to seven days.

The 2017 event sold out within 2 hours and over 70 teams from around the world will participate in GZ Chapter 7. Bates says the specially brewed beer will be part of the post event celebrations at Sherwood in Queenstown and be in the GODZone prize packs.

“Altitude Brewing will craft a really interesting and refreshing beer for such an inspiring adventure,” says Bates.

“The iconic hot pie and a cold beer at the finish line has become an event highlight over the past six years and our competitors love this typical ‘Kiwi style’ reward.”

To see the latest range of Altitude Brewing craft beer go online to http://www.altitudebrewing.co.nz/

For more information on GODZone http://godzoneadventure.com

or the Facebook page at http://www.facebook.com/godzoneadventure

For more information:

Eliott Menzies

Altitude Brewing Co

Ph: +64 21 067 3977


Margo Berryman

GZ Media Manager
Ph.: +64 21 246 3342