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Tuesday 16th January 2018

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From: 100% Pure Racing
Wanaka, New Zealand
For immediate release

16th January 2018


Jaybird is the official audio partner of the 2018 Red Bull Defiance ensuring competitors, fans and followers will be wireless for sound during the arduous two-day multisport event.

Red Bull Defiance returns to Wanaka on Saturday 20th and Sunday 21st January for its fourth event having attracted a highly competitive field of athletes.

Warren Bates, CEO of 100% Pure Racing, says Jaybird’s progressive line of wireless sport earphones aligns perfectly with the global multisport scene.

” Competitors in the Red Bull Defiance are passionate about the outdoors and come from a myriad of sporting backgrounds be it running, mountain biking, skiing, and snowboarding, paddling or surfing.”

“Many represent team sports from professional rugby, hockey and soccer to triathlon and Ironman and Jaybird earphones are ideally suited to all of these pursuits. I am sure our competitors will be eager to try out these innovative products for themselves.”

Jaybirds premium wireless sport earphones have been listed on many ‘Best Headphones’ lists around the world. With their patented secure fit for sport and lifetime warranty against sweat, the products are hugely popular.

“ Jaybird will be showcasing their range of wireless headphones at the Red Bull Defiance event hub on the Wanaka waterfront over the event weekend,” says Bates. “This is an awesome opportunity for everyone to come and check out the various options and experience their amazing performance.”

Jaybird will provide a range of product prizes and spot prizes across the field.

Jaybird NZ Country Manager Bryan Simpson says the company strives to create products that enhance sporting performance and personal experience.

He says Jaybird are excited to be part of Red Bull Defiance and take up the opportunity to showcase the latest RUN and X3 wireless headphones.

About Jaybird
Jaybird, a brand of Logitech International, is an active lifestyle consumer electronics brand based in Salt Lake City, Utah. Established in 2006, Jaybird makes premium market leading sports tech products to inspire people to be active and empower them to improve their lives. Jaybird has pioneered the sports Bluetooth® headphone market in the US. Jaybird is obsessed with delivering insanely great sound that goes with you throughout your day. Founded in 1981, and headquartered in Lausanne, Switzerland, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). For more information, please visit www.jaybirdsport.com.

For more information:

Joanna Graham
Jaybird NZ Sponsorship Marketing Manager
Ph: 021665216
Email: jgraham@logitech.com

Margo Berryman
Media Liaison
Ph: 021 246 3342
Email: margo@qt.co.nz